More news from the business of Richie Rich: He's launching a new solo line. For Hot Topic. It's going to be called Celebutante, and we have no idea who will be the new face - but since Avril Lavigne and Perez Hilton have both done lines for the mall brand, maybe they can get together and pose in the latest line of dresses, tees, and jeans. Then again, Tinsley would look pretty cute in a t-shirt and shorts, too. But where's Traver? "He didn't want to do it," sighs Richie. "They asked Heatherette to do it initially, but Traver said no, so I was like, well I'll do it! I love Hot Topic!"