We hear the spindly babe is the new face of Hugo Boss for Fall '08. That's good news for her, because that campaign pays way too much. It's also interesting because it means S.O. will be taking over for Irina Lazareanu, whose bohemian lifestyle and rocker sensibilities were transformative to the industry over the past five years - would Meghan Collison and Daisy Lowe have garnered such stomping hype if Irina hadn't paved their path? We don't think so, and we're also not convinced that Karl Lagerfeld would have glommed onto Amy Winehouse so hard if he hadn't glammed Irina first. The shift from IL to SO in the Hugo campaign might be signaling a bigger shift in the upscale mass market, away from rock riot and towards another wave of peasant chic. Or maybe Irina was just too busy recording her album and running through the Eurorail with Pete Doherty to get her photo taken in straight leg slacks and crisp collared shirts again.