Let's start this off with a disclaimer: We like Tory Burch's clothes. A lot. They're too expensive, sure, but there's nothing like a fauxhemian tunic or a Kool-Aid colored skirt to get any girl - big, small, dark, light, uptown, downtown, city, suburb - through a day when she just can't decide what to wear. The issue is what happened last night at the CFDA Awards, when Tory Burch won the award for best accessory design. You know the only accessory that anyone associates with Tory Burch? Those crazy flats. Which are actually quite simple, except they have a massive, dare we say distracting, gold or silver logo on the top. Are they brilliant from a sales perspective? Absolutely. Do we want our mom to get a pair? Oh, yes. But do they deserve an award for innovative American design? Come on. It's true that the branding of those shoes is incredible, but Tory was not the first American stylist to correlate status with logos and therefore with wanting: Ralph Lauren put his polo silhouettes on ties to launch his empire, and the DVF signature print of her '70s wrap dress is legendary. More recently, Kate Spade sold out of shoebox-shaped bags as soon as she put her labels on the outside of the purses. Ms. Spade has two CFDA Awards, both from the '90s.