This is either a major mistake or a brilliant undercover ad ploy: Fred Flare just released a t-shirt that screams "I Love New York." It's fitted, it's green, it's pretty cute but not, you know, amazing. The thing that makes it interesting is the type face. It's the same type face that New York Magazine uses. In fact, it really looks like the t-shirt is saying, "I Love New York" - the glossy, not the city. I mean, we love New York too, but somehow, we're guessing the t-shirt isn't talking about all that. The shirt sells for $24, which is actually more expensive than a NY subscription.