The new Guess? ads are out, and they're great, but a little bit sad. After all, if Amy Winehouse were healthy, she'd look exactly like this picture of a sultry beehived babe, as embodied by Aussie model Nicole Trufino. It's clear Guess? is taking a page from Karl Lagerfeld's latest Cruise collection, which was based entirely on Ms. Amy and featured Coco Rocha wearing yesterday's eyeliner and hair more teased than a nerd in eighth grade. We like the direction where Guess? is going, straddling their pinup girl heritage with something more music-infused and borrowed by high fashion. Maybe for Fall, they'll make it look like Duffy?