Everyone's known for quite some time that British pop queen Sophie Ellis-Bextor was set to be one of the new faces of Rimmel, under momma Kate's reign. But WWD confirmed another face this morning, the one that may or may not be edging Kate out of her spot at Agent Provocateur, Lily Cole. Apparently, Kate will always be in her own ads, so Sophie and Lily will have to learn how to share ad space. We wonder if Rimmel's planning on expanding into at-home hair color. Couldn't you see an ad with Sophie (the brunette), Kate (the sort-of blonde) and Lily (the red) talking about bounce and shine? That is, if Kate deigned to be only 1/3 of a page.