So here's something that shouldn't shock us, but somehow, totally did: We were having a nice morning chat with a friend of ours that works at a Louis Vuitton boutique and she said: "Oh god, I have to help re-tag all the items at the store tomorrow. So annoying." Why? Is there a sale? "No, we're just upping the prices." Why? "We always do. Like twice a year, we up all the prices by 5%." Why? "I have no idea. Because we can?" And there you have it.