Stiletto liberals rejoice: Barack Obama is getting his own Fashion Line. Starting next month, about a dozen items - mostly totes and tees - will be on sale at Obama.com and they'll be different from those MoveOn sweats in one crucial way: They've been sketched out by Diane Von Furstenberg, Derek Lam, and other CFDA members, including Tracy Reese, whose Obama scoop neck can be seen at left. The clothes will also have a launch party at Charles Nolan's studio on September 9 - during New York Fashion Week. Robin Givhan reveals the whole project in the Washington Post, noting "the risk, of course, is being perceived as highbrow or shallow. Obama's opponents have derisively dismissed him as an elitist and a celebrity. And it was the fashion industry that spawned the celebri-monster known as Paris Hilton. Having Seventh Avenue on his roster of supporters would not seem conducive to a Dockers-man image." We're not completely sure that fashion did spawn Paris Hilton - unless Page Six is considered a direct arm of the style industry - but she's got a point. She's also got a guarantee from Tracy Reese that she will sport the Obama tee at some point this Fashion Week, and that's a really big deal. Note that this isn't the only fashion initiative tied to Democrats this season - Anna Wintour famously hosted a Calvin Klein dinner for Michelle Obama last month, and the Senator's wife was also the inspiration for the September cover of Harper's Bazaar, which starred Tyra Banks. Come August, NYLON Guys also gets into the mix - they've donated their entire back cover to Obama's campaign, a first for a national fashion title. Meanwhile, McCain has the devout support of Hills star and designer, Heidi Montag.
So There: Anna Wintour's 'Runway to Win' Fashion Line for Obama Raked in $40 Million
Anna Wintour's 'Runway to Win' fundraising efforts for Obama--a fashion line sold online featuring everything from scarves to totes to dog collars designed by fashion's most well-known designers and celebrities--became an easy target for Obama critics. During the campaign, the Republican party released a video paroadying the MasterCard "Priceless" campaign: "Watching the Obama campaign host a ritzy NYC fashion show while 12 million Americans remain out of work? Priceless." Everyone from the usual suspects (ahem, Fox News) to The Atlantic mocked the effort as a sign of Obama's elitism. Only it worked. Like gangbusters.