Even though we write and build a website, we're not the most technologically advanced group. We've been having a hard time wrapping our minds around Twitter - more than one person has tried to explain it but it still just sounds like one more way to stalk and we don't think there should be anymore ways to keep tabs on someone you haven't spoken to since high school. However, MAC will be "Twittering," or is it "Tweeting," backstage from over 175 shows from New York through to Paris. "For the first time, our MAC Senior Artist Team can give instant, detailed insight into what happens backstage, all in real-time," said a rep. This means constant model updates, make-up tips, action shots and the most inside scoop you'll probably ever get unless you plan on walking the Prada runway anytime soon. You can subscribe to the Twitter widget, whatever that means, on MAC's Facebook page. Come to think of it, this could actually be useful if you are in fact trying to stalk Coco, no?
Behind the Scenes with MAC: How a Product Goes from a Model's Face to Yours, Plus We Get the Scoop on Never-Before-Seen New Spring Launches
MAC is a powerhouse cosmetics brand backstage at fashion shows--they currently participate in 23 global Fashion Weeks and have provided the makeup looks at some 850 shows worldwide--200 of those are in the Big Four fashion capitols. The brand also incites a lot of lust in makeup junkies because of the rich pigments, high-wattage ambassadors (Lady Gaga! NIcki Minaj!), and killer collaborations. (We were begging--nay, pleading--for more information about the Gareth Pugh and Daphne Guinness collabs launching in early winter, only to be teased with, “They will blow you away!” Duh.) We had the chance to to do a Q and A with Gordon Espinet and Jennifer Balbier, two senior VPs at MAC, and to hang around backstage with their makeup artists at the Alexander Wang, Jason Wu, and Altuzarra shows. What we learned is that being a brand like MAC is a bit of art and science.