Elettra Rossellini Wiedemann is the new face, or body rather, of Italian lingerie line Yamamay. What is it about kind of random foreign lingerie brands and super skinny daughters of important people that make such a good pair? Well, according to Yamamay's CEO, Gianluigi Cimmino, it's Wiedemann's "innate elegance" and perfect "curves" that make her the ideal face for their "sensual" underpinnings. He loves that "all women will be able to relate to her". Elettra's gorgeous, but seriously? We thought lingerie ads were supposed to be aspirational, not relatable. Which explains the long roster of pretty rich girls with well air brushed bodies fronting an international array of bras: Lydia Hearst for Myla, Kimberley Stewart for Adore Moi, Daisy Lowe and Peaches Geldof for AP and now Elettra for Yamamay. So, Lou Doillon for Princess Tam-Tam? Because, she like totally reminds me of my BFF.