We don't go to Bloomingdale's that often. Department stores are semi-overwhelming and it's about two blocks too far down Broadway. But we did go right before Paris because we needed bras and we did go yesterday because we needed Marc. And while there, we noticed a change. Diane von Furstenberg has had her own space on the third floor since the first time we went to Bloomingdale's. It's the same size and scope as the Marc by Marc area on the fourth floor. And it's all Diane, all the time. Or it was, until they plopped a rack of Lauren Conrad's dresses in the middle. We, or I, worked in retail long enough to know how much thought goes into merchandising. In the public eye, DVF now means Whitney Port which means someone at Bloomingdale's is getting their giggles from imagining some sort of third floor fashion-reality-show fight. Stay tuned.