Maison Martin Margiela's finally diving into the world of pre-collections. Pre-fall and pre-spring collections are arguably, according to many buyers at least, becoming more important than their runway counterparts. They're delivered to stores earlier, are often less expensive, and the clothes are usually easier to wear in real life. Margiela's "Avant Premiere" debuts in stores this May. The collection offers sixty styles each for men and women, including shoes and bags. The purpose, aside from offering the customer consistently new product, is to give "an introduction to what we're going to show for the rest of the season," said a spokeswoman. The other unspoken purpose is to catch up with the times. While the man himself can stay hidden forever, the revolutionary, well-respected, underground brand needs to compromise their ridiculously niche position to survive financially. And as long as there's never a Margiela it-bag, we think everyone will understand.
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How Models (and Kanye) See Through Those Margiela Masks
Total face-obscuring head-encasing masks have long been a trope for Maison Martin Margiela. And for those fashion outsiders who'd never heard of Margiela or seen one of the label's signature masks before, Kanye's fondness for performing in them probably changed all that. At last week's couture show we were struck by just how intricate and, well, blinding these masked seem to be. How could the models see through the tiles, the flowers, the beaded embroidery? So we went straight to the source: How, we asked a Margiela rep, do the models walk in a straight line while wearing those things?
First Look: The Maison Martin Margiela for H&M Look Book
The Maison Martin Margiela collab for H&M hits stores in just one month, on November 15. Time to start getting excited about it, right? To whet your whistle for one of H&M's most unusual and anticipated collections to date, we've just received the official look book. The collection is a re-edition of iconic MMM pieces over the last 23 years since the house's founding.