The Starter Wife's teaming up with Shopbop for a "chic co-promotion" this season. Basically, there will be Shopbop commercials during the show, contests for viewers to win featured items and a list of "Molly's Picks" on Shopbop, (Molly is Debra Messing's character). We're not sure how they'll make the commercials particularly "chic." However, we do know, from a single viewing of the thinly veiled Hollywood wife show, that the target audience consists of women of a certain age. And we do know, from going to college, that Shopbop targets women of a very different age. We also know that the clothes featured in "Molly's Lookbook" right now might not work on a forty-year old woman who isn't Debra Messing. Oh, and we remember how long it took to explain how to use Shopbop to our mom, so she could find our Christmas list.
Shopbop + Sephora = Boring?
This week online fashion powerhouse Shopbop and beauty retailer Sephora unveiled a new collaboration. They are co-branding an enormous makeup palette, called Color Play 5-in-1: Fashion Edition, which is--as the name suggests--actually five separate palettes. The gist is that you snap out the palette which is appropriate for whatever outfit you’re wearing that day and voila! Coordinating makeup. I adore both of these companies and shudder to think how much money I’ve spent at both over my lifetime, but this product is a bit of a head-scratcher. Shopbop pulled together a lookbook of iconic styles (Ali MacGraw as the “Classic Prep,” Twiggy as “London Mod”--you get the idea.) There is a small beauty close-up on each page which shows the coordinating makeup look. After being distracted by the lovely goods for sale, I started thinking: does the average Shopbop shopper need this color-by-numbers approach to dressing and makeup?