Men's Vogue might be dying but baby Vogue's on a roll. The magazine's sponsoring a pop-up store in Short Hills Mall, the high-end shopping destination for all Juicy wearers in Northern and Central New Jersey, all to encourage spending and offer a fun place for teenage girls to hang out. It's a branding move - nothing's actually for sale - meant to provide "a place for girls to relax, try on clothes and drink smoothies." There will be snacks, music, make-up, clothes, a faux runway, and even occasional visits from actual Teen Vogue editors dishing life and fashion advice. Basically, the magazine's reigning in their "impressionable and aspirational" audience as tightly as possible before things get any worse. This store, The Haute Spot, will be followed by two prom-centric stores this spring and two back-to-school versions the following August - assuming all goes well the first time around, we're sure. We haven't been to a mall in ages, but if Teen Vogue had a store while we were in high school, we probably would have lived there.
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[UPDATE] Did Our Dreams Just Come True? Isabel Marant Rumored To Doing a Collaboration for Gap
There's no denying it--Gap has faced tough times this past year. They fired Patrick Robinson, the creative director and face of the brand (and still haven’t named a successor), there was that whole logo change fiasco, and shares fell 15.5% based on reports in WWD this past May. Gap's 1969 denim line has been the bright spot--their colored and animal print jeans are seriously awesome (really go get some, they're only $70 bucks and I can personally vouch for the light blue leopard print ones). And their spring collection, which we previewed during New York fashion week, looks promising; we loved the perfectly tweaked basics, shoes, and color blocked dresses. But, still, Gap could use a boost, something to revitalize the brand. Something like a really really good collaboration. One with someone like Isabel Marant.