The people behind DVF have certainly been spending time figuring out how to reach out to the kids lately: First, they poached Whitney from The Hills to plunk her down into The City. Then, got really savvy with their Facebook, and somewhere in there, they launched a comic book. Now? DVF.com is launching a blog tomorrow, called Inside DVF, to be part of DVF.com. The blog will be updated daily and will include news, shots of new items, horoscopes, cultural advice, and personal photos and posts by the Diane herself so you can die of envy over her travels and day-to-day life. Next? We're hoping it involves candy.
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Diane von Furstenberg Resort 2012: On the Street
I love the DvF label when it's a smart interpretation of top trends. I loathe the DvF label when it's all about boho chic. Luckily, the fashion gods were on my side at yesterday's presentation of the Diane von Furstenberg Resort 2012 collection, shown in front of a glow-in-the-dark backdrop at the Highline Studios on 15th Street.
Diane Von Furstenberg Appoints New Artistic Director
The announcement comes at an important time for DVF's business.
Diane Von Furstenberg is Giving First Date Outfit Advice on Match.com
We can't really think of a more magazine-prescribed "first date-appropriate" outfit than the DVF wrap dress. And over the years, Diane von Furstenberg has become a bit of a voice of wisdom for the fashion industry. So, it actually makes a lot of sense that she will be doling first date outfit advice for Match.com, as we've just learned. According to the press release, With an emphasis on the ultimate accessory: DIANE, the designer’s new fragrance, and the message “Be the woman you want to be!” the two brands will co-host three unique styling events offering Match.com members exclusive expert advice on how to dress for success using three popular first-date scenarios: cappuccinos, cocktails and dinner. If you're wondering where the fragrance comes into play, Match.com conducted a survey among their members and "over 76% of respondents reported that they have been attracted to someone because of their scent."