Ed Westwick is the new face of K-Swiss. In fact, he's allegedly shooting their new campaign in New York right now and we couldn't be more disappointed. We've been waiting with bated breath for the first Gossip Girl to land a campaign. Would it be Leighton for Marc, Blake for Neutrogena, Chace for Gap? Or would it be Ed, who, since he's known to the world as nothing but Chuck Bass, has stupendous fashion world potential. We should've seen this coming when we noticed that Ed wears nothing but soccer jerseys ripped down the middle, accessorized with dog tags. Was it naive to cling to our hope that Bass's sartorial choices would eventually influence Westwick's? Meanwhile, we wonder which talent Westwick will bring to his K-Swiss commercial since they usually feature athletes, rappers or dancers, and he can't just stare into the camera like he's staring at Blair's neck. Oh, Ed, you can't go from K-Swiss to Ralph Lauren. Leighton, it's up to you now.