Barbie's getting a make-over for her 50th birthday, and with it comes a real live runway show during Fall 09 Fashion Week. Mattel wants to up the doll's fashion cred which means life-size outfits designed by fifty life-size designers including Alexander Wang. Will Ken still love Barbie when she trades in her sequin gowns for ripped denim and smoky eyeliner? Post-Fashion Week celebrations include separate collaborations with Vera Wang and Jeremy Scott. Mattel's also signed on as a co-sponsor for Mercedes Benz Fashion Week and worked itself into a three year partnership with the CFDA. Whether the partnership means money or something more creative remains to be seen. But back to the show, we can't wait to see how fifty different designers interpret their Barbie influence - and the fifty very curvy models they'll need for the runway.