Today's WWD put a little scare in our breakfast: Fern Mallis said she's fielded some questions from some "major designers" about showing at Bryant Park this coming Fashion Week, which, believe it or not, is less than three months away. The catch? These "major designers" don't usually show at the tents, usually opting for more luxurious off-site locations like the Altman Building or The New Museum's Sky Room. It seems that - surprise, surprise - designers are finding themselves with less cash in recent days, so super expensive locations around the city might take a seat behind just showing at the tents, a much cheaper, and more practical option. And all those parties and store openings and bottles of mini-champagne under the seats? Who knows - they're certainly not necessities, which means they won't necessarily be accounted for this February. So could we be looking at a completely different Fashion Week? Imagine Alexander Wang at The Promenade instead of the Eyebeam, or Marc Jacobs under a tent rather than at the Lexington Avenue Armory. Imagine the younger designers clumping their shows together to split costs, or just not showing at all. The lone, bright spot in all this? The more designers that show at the Tents, the less running around and cab hunting on the part of show attendees and models, which could lead to shows actually being on time consistently through the week. So, less shows, smaller shows, less fun, and everything on time? Alas Fashion Week, we knew you well.
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What to Expect from Fashion Week at Lincoln Center
Less than a day after Mercedes-Benz Fashion Week head honcho Fern Mallis announced she was leaving to head up her own consulting firm, parent company
Industry Insiders Agree: 'Fashion Week Needs To Be Rethought'
It's plain as day that fashion week in its current incarntion--with over 350 shows on the calendar and the ever-increasing media/blogger/street style circus that surrounds them--is verging on becoming unsustainable. Even Fern Mallis, who helped turn the shows into the media event they are today, agrees. She told the New York Times' Eric Wilson: "Fashion Week needs to be rethought." And we couldn't agree more.