Marie Claire certainly knows how to generate some buzz in this dwindling ad climate: They're following in the steps of Interview and GQ, and hiring a supermodel for some light editorial work. The December issue premieres Christy Turlington's soon-to-be regular column, which will feature "topics such as politics, mothers around the world and her global travels for humanitarian causes." Also, MC is apparently filming their own reality show right now, Running in Heels, meant to give viewers a behind-the-scenes look at putting together a fashion magazine. Which kind of makes us wonder - beyond hiring the pretty people and filming the crazy ones, what other sort of gimmicks will print magazines come up with to draw extra attention to themselves after every big book shoots their own prime time mockumentary and hands over page space to celebrities? Next move: pop up issues and music when you open the cover? A game show with the top prize of getting your own magazine to edit?
Fat-Hating Marie Claire Blogger Struggled With Eating Disorder
Maura Kelly, a sex and relationship blogger for Marie Claire, is finding herself in a whole lot of hot water today. She wrote a post for the mag's site titled "Should "Fatties" Get a Room? (Even on TV?)" which was ostensibly about the CBS sitcom Mike & Molly, a show about a couple who meet in an Overeaters Anonymous group, but was really just a fat-ist screed coming from someone who has struggled with eating issues herself. Marie Claire has upped their fashion coverage recently with hires like Nina Garcia and Taylor Tomasi Hill. And considering the fashion industry's recent efforts to diversify the body shapes on the runways (like Beth Ditto at Gaultier), on the pages of editorials and ad campaigns (Crystal Renn for Chanel and Gaultier), and this season's embrace of curves (Louis Vuitton Fall 2010), this post from Kelly flies in the face of all of that. Moreover, it's just an unabashedly mean spirited piece and we're kind of shocked that it's attached to such a reputable ladymag, one, no less, with a feature series called "Big Girl in a Skinny World" by 5'2" 220 pound stylist Ashley Falcon. Here's the thing: Kelly has struggled with anorexia. She's written about it. So it seems wildly insensitive that someone who has struggled with eating issues would lash out at others struggling, too. Since the post went live, Jezebel has noted that she's addressed her anorexia in the comments: "Though I don't think of myself as anorexic any more, being freaked out by obesity to the insensitive, even cruel, point that I was is certainly a vestige of the anorexic mindset; maybe so was being righteous about how easy it is to lose weight. (Because once I lost an extreme amount of weight, of course—about half my body weight—etc.)." But does that make it OK?