We swung by the new Eryn Brinie store this morning. The Korean label opened their first American outpost in Soho in September. Nothing - not coats, bags or boots - costs more than $250; nothing, as far as we can see, is a rip-off of a runway design, and we want all of it (in fact it's probably the first time we've ever shopped before 10am). Neutral tones dominate the laid back, semi-slinky line. The spring collection includes lightweight knit sweaters over ruffled slips, high-waisted skinny pants with structured tuxedo jackets, loads of mini-skirts and super soft tees in that perfect shade of grey. Patent leather bags and flats come studded or rhinestoned, scarves are all shapes and sizes, and there's a small selection of costume jewelry. Basically, Rachel Zoe called in one of everything - and she won't give it back.
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Eryn Brinié Spring 2012, Plus the Full Campaign Starring Sasha Pivovarova and What Happened to Their Cute Store
Earlier this week, I stopped by a Soho showroom to check out the spring 2012 collections of Eryn Brinié and Kai-Aakmann. Both are chic, modern, affordable brands based out of Korea that we've really, really liked ever since they arrived stateside around 2008. Eryn Brinié (which is not an actual person, but a name meant to evoke the Parisian feel of the brand) even had a store on the main drag of Broadway in Soho for a while, which sadly closed last year. Seeing Eryn Brinié's spring collection made me even more sad that I wouldn't be able to just pop into a store (which happened to be just 4 blocks from our office) and buy the whole thing next spring. I wanted everything. It was all pared back, sweet, feminine pastel perfection. Highlights include a peachy double-breasted slouchy silk blazer, a knee-length grey dress with subtle pleating, a black bias cut dress with sheer draping on the shoulders and a simple The Row-esque white maxi skirt. The best part: it's all under $300. So what happened to the store?