The launch party for Odin's e-commerce site might not be until Thursday night, but the site itself is already up and running, and we're kind of loving it already. Not only can you finally shop from the site (though we highly suggest the store itself), but they've included interviews with each featured designer and a news section to keep you up to date with in-store events. As for right now, the site still has some quirks, but we can see where it's going - Think of a marriage between shopping and a good blog. And you can just imagine how we feel about that.
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What to Expect from the Shops at Target Round 2: Kirna Zabete, Odin, the Curiosity Shoppe and Patch NYC
Target held a press preview today for the second installment of The Shops at Target, and yet again the retail giant delivers affordable goods with serious street cred. For those of you not in the know yet, the concept is this: Target taps off-the-beaten-path, often high-end boutiques from around the country to collaborate on collections that are sold in a “shop within-a-store” feel. The "shops" have replaced our beloved Go Target designer collaborations--but there's no reason to be sad about it. Following the success of the first round which included collections from The Webster (Miami’s go-to for luxe shopping) and Cos Bar (Aspen’s premier beauty boutique), Target revealed a second round to hit stores September 9th. The biggest buzz surrounds Kirna Zabete, the Soho boutique that has helped foster the careers of heavy hitters like Rick Owens and Proenza thanks to savvy owners Sarah Easley and Beth Buccini.
Odin Launches a Floral Scent for Girls and Boys
In 2008, Paul Birardi and Eddy Chai, owners of perennial favorite menswear boutique Odin, opened Pas de Deux, a lovely, perfectly edited female counterpart. Basically, if our entire wardrobe could be from Pas de Deux and our boyfriend's entire wardrobe from Odin, life would be perfect. Appealing to both a male an female customer must have proven successful because last year, Paul and Eddy debuted a set of three unisex fragrances: 01 Nomad, 02 Owari, and 03 Century. This week their newest addition, 04 Petrana hits stores. Impressively, each of the first three scents are truly unisex, as in I don't think any of them would be completely shunned by one sex or the other.
First Look: Kirna Zabete and Odin for Target
The second installment of Target's new "The Shops at Target" retail format, wherein the retailer taps "off-the-beaten-path" boutiques to create limited collections to sell in a shop-in-shop format, will hit stores pretty soon. We already told you what to expect, like collabs with a couple of our fave NYC boutiques Kirna Zabete and Odin, and now we finally have pictures!