While most smaller labels are scaling back their Fashion Week presence, Doo.Ri's charging ahead with her eponymous brand, launching a secondary line to hit stores next Fall. She hasn't picked a name yet, but expect a lot less evening jersey, and more leather jackets/leggings and tees - the first year will mostly include more casual versions of Doo.Ri's "greatest hits", with dresses at $200 and leather jackets around $500. Zac Posen recently announced his own bridge line, and Thakoon will soon launch Thakoon Addition just before summer and winter next year, which will also be based off of his "most popular" designs (let's see if some of his Target creations - December 28th! - make it into the remix). On a related note, if more designers decide to come out with their own versions of of CD box sets, where will they go with their designs once the hard times (that probably require instant hits to ensure that people keep buying rather than experimentation that could possibly fail) are over and people want fresh and new again?
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Doo-Ri Chung Out at Doo.Ri
Is designers leaving their namesake labels a new trend? Just a couple of months after Simon Spurr announced his departure from six year old label Simon Spurr, WWD is reporting that Doo-Ri Chung has decided to leave Doo.Ri, the clothing company she founded in 2001. Like Spurr's move, Chung's is difficult to understand. WWD offers zero details on why Chung left or what she plans to do next and, by all accounts, the label had a pretty good couple of years. She dressed Michelle Obama for a state dinner honoring South Korea (Chung is Korean-American) and designed a high-profile Macy's capsule collections--two projects that boosted the designer's name recognition significantly.