If shopping comes with something ingestible, it's usually champagne - not soup. But when you're inspired by the Great Depression, champagne drops out of the picture, replaced by the gourmet version of a bread line and a rather obvious name. 1929's opened up temporary shop on Mott Street, and they're serving up liquid lunch while customers shop through their up and coming designer inventory. On top of the obvious difficulties of eating soup while trying on clothes, there's something kind of uncomfortable about this marketing ploy given the actual economic state. We're all for shopping if you have the money, but if there's free food to give away, and if you're really "inspired by" the Depression, perhaps that dedication should be channeled elsewhere and that food given to those who need it, not those still shopping in Nolita. We'll still check out the clothes. But we'll grab our soup from Whole Foods.