Pringle of Scotland's recruited Daisy Lowe, Pixie Geldof and Lydia Hearst to pose in their Fabien Baron-directed Spring ad campaign. Someone's having an identity crisis. The "troika" of It-girls, (and never has "it" meant nothing more than the sum of daddy's money), star with two actual models in the black and white, sixties style spread shot by Steven Meisel. Pringle says, "We were looking at iconic faces and Pixie Geldof had been on our radar for a little while, and then we started looking at the friends she hangs with....I liked the feeling of reality...it's not just pulled together for an ad campaign." We say, "If you're revamping your image to appeal to a younger demographic, just say it. Please don't call Pixie Geldof's face iconic. Please don't assume Lydia Hearst hangs out with Pixie just because they're both rich and please don't pretend your carefully calculated ads are snapshots of reality. And please continue to use models." On another note, Adidas is adding Jeremy Scott to its list of "celebrity faces" fronting the Spring 09 ad campaign which begs the very important question, do actual real-life customers even know who people like Jeremy Scott, Pixie Geldof, Harley Viera Newton, etc, are? Because companies are shelling out way more dollars for these people than they would for unknown and gorgeous models, and we're dying to know - is it worth it?