So here's a fashion collab we never saw coming: Rapper Common has partnered with Microsoft to create a clothing line called Softwear. The line debuts in late December in specialty stores nationwide and t-shirts are expected to retail for around $32 a pop. It's pretty much what you would expect from the marriage of a rapper and a computer company - '80s-inspired graphic tees with a tech twist, so picture green Doogie Howser-ish typeface artfully arranged to create various images. Or, in the words of Common, shirts that make you go, "Man, this is incredible artwork and I want to wear this and I want it to reflect beauty, creativity and humanity...look fly but say something, too. So some of the shirts got messages, some of it bring...all of it got a purpose." Well, at least the name is clever. --HAYLEY PHELAN
Subscribe to Our Newsletter
Meet Chanel West Coast, the Latest Fashion-Obsessed White Female Rapper
We chatted with up-and-coming rapper Chanel West Coast about everything from how her song "Karl Lagerfeld" came about (and why she had to change the name) to Kreayshawn comparisons to, of course, launching a clothing line.
Apr 10, 2014