Someone at Diet Coke HQ must miss Project Runway, too - they've invented an online TV show called Style Series that brings weekly webisodes to your computer. The first show launches Tuesday, December 9, and stars Rihanna, Robin Thicke, and Cynthia Rowley. The rest is kind of unclear: Will they all be there together, like a well-styled View? Or will each be interviewed separately, by somebody else? The mystery gets solved in two days, and Diet Coke started their own fashion website to showcase it. Wouldn't it be great if they started to sponsor Fashion Week, too?
Marc Jacobs Stars in New Diet Coke Campaign
The adorable campaign features Marc Jacobs in his signature skirt and button down (don't worry he still wore pajamas to the launch event) handily hoisting up models like Ginta Lapina on top of the Diet Coke cans he designed. In one ad he's holding up the can, and a model, on his shoulders--in another he's holding a straw that a model is reclining on. The commercial is even better.