Amazing beauty news via WWD: Aveeno, perhaps the best skincare brand in your local Duane Reade (or anywhere, if you ask me), is branching out into hair care. The Johnson & Johnson-owned brand will release their new shampoos and conditioners this April at a price point of $6.49, which is a very friendly price these days indeed. Of course, they'll also release a massive ad campaign of the TV, print and online trifecta, which means they're probably casting the new girl right now. So please, Johnson & Johnson, get Cintia on the phone. You know you want bright red hair for these commercials.
Burt's Bees, Aveeno Top the List of America's Greenest Brands
Advertising conglomerate WPP just released its annual list of America's Greenest Brands--beauty labels Burt's Bees and Aveeno landed in the top ten. We're not surprised by either choice. Both Burt's Bees and Aveeno have made eco-consciousness a pillar of their branding strategies. And maybe most importantly, their products actually work. An interesting takeaway: no fashion brands or apparel retailers topped the list.