Who knew the industry would turn to men's fashion in the face of financial catastrophe? The past few months have seen shifts toward menswear from everyone from Christophe Decarnin at Balmain to Alexander Wang to Gareth Pugh, all of whom should be very refreshing after this season's rather dull showing. But thanks to London Fashion Week, we won't have to wait quite as long. The British Fashion Council's added thirteen new menswear designers to their Fall 09 schedule next month. The week - or in this shortened case, five days - usually ends with the TopMan show on the last morning and any other menswear can be found in the exhibition tent or tossed on the runway within a women's show, but this time around they'll be singled out and hopefully, paid attention to. Names haven't been released yet, but we promise to cover them with as much dedication, if not enthusiasm, as we do Luella.
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London Launches an Official Menswear Week
It's shocking to think that English menswear, famed for its Savile Row tailoring, is just now getting a dedicated menswear week. The London mens' shows have traditionally been squeezed in on the last day of London fashion week, which was one of the factors in the scheduling debate between New York, London, Milan and Paris. Because that day coincided with the first day of Milan's women's shows, the London guys often got the shaft in terms of editor attendance. Starting in June 2012, that's going to change.