If you have to announce you're closing a New York office - the morning the world's talking about Jason Wu might be the best time to do it. Yohji Yamamoto's closing his thirteen-year-old stateside press office at the end of this month. One person will stick around until March - probably to help the Adidas team with February's Fall 09 Y-3 show and make sure all press operations are smoothly transferred to Japan. Unlike a lot of designers making strategic changes, the Japanese brand has no qualms attributing the close to the rough economy, blaming "the economic situation in the U.S." Not to worry though - as of today, Yamamoto's still planning his Paris shows, and the celebrity extravaganza Y-3 show in New York is definitely still on.
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Yohji Yamamoto Spring 2013
In an exclusive interview with WWD last Friday, Yohji Yamamoto said that only about "2 or 3 percent" of the audience who watch his shows really understand and appreciate the level of work he puts into each collection. “Young people, be careful. Beautiful things are disappearing every day,” he said as he counseled them to resist adopting fast-fashion looks so that they might foster their own innate sense of style. The danger, Yamamoto seemed to suggest, lies in not understanding nuance in fashion in the face of "too much information by media, especially [through computers]."