Over the weekend, you may have read about Lucky magazine's new iPhone application, Lucky at Your Service, a shopping feature that allows readers to locate the exact location of any item featured in the March Lucky, complete with a customer service center that will text you with notifications like, "Your Chloe dress is now set aside for you at the Soho Bloomingdale's." So far, the service is free and you can only locate items featured in the March issue. But in the future, Lucky wants to offer users the ability to search for items in upcoming issues, too, which has us wondering: 1. For how long can this service co-exist with the magazine itself? Why pay for the print edition when everything in it will be available in your phone, and with the added bonus of being able to automatically pin point where that perfect pair of booties is hiding? 2. There's no way this can be free for too long - We picture Lucky at Your Service becoming a hit with Lucky readers (the same people who pay to read a catalog - though, full disclosure, we think there's nothing to get you in the mood for Fall fashion like the September Lucky) which would pretty much make the print edition useless, probably within a year. So, does Lucky realize this? Absolutely. We think this is the smartest method to fighting folding - while preserving your brand image, too - we've seen so far.
Lucky Magazine Responds to Accusations That They Fabricated a Reader's Quote and Made Money Off of It
Earlier this week, Jezebel wrote a pretty scathing report on how a Lucky Magazine writer misconstrued a reader's quote, which later found its way into the magazine. They printed the full email exchange between reader Rosemary Avance and writer Bobby Schuessler, which has started quite the controversy. Here's the gist of what happened: Avance won a dress through Lucky Breaks back in February, and was scheduled to receive it in June. Schuessler reached out to her before she received the prize, and asked her for a quote about where she would wear the dress, and how great it was to win. Avance explained she couldn't comment because she had yet to receive the dress, but when pressed, said it would be okay for Lucky to say that she "looks forward to wearing it dancing with girlfriends," though she did stipulate that they could not say she had worn it yet. Much to Avance's surprise and dismay, the quote that made it into the magazine, beside her photo and full name, was this: