Last summer, Tide announced that Tim Gunn would be their new spokes- person. We finally saw his "Dressing to the Sevens" video and it is a gem. In it, Tim talks about how your clothes need to do more than just fit correctly and make the perfect first impression - they also have to be clean. He gives solid advice, like to go through your closet and throw away any stained articles of clothing or anything that has, "more pills than a bottle of aspirin." And the way he basically says, "Treat your clothes with respect, hang them up, fold them etc." is way nicer than the way my mom used to say it.