Fact: Conde Nast, the publishing company of Vogue, Teen Vogue, Glamour, Allure, and so many more, is a subsidiary of the media company Advance Publications, which is owned by the Newhouse family. Fact: Advance Publications has just instituted a pension freeze and mandatory ten-day unpaid leaves for employees at all of their daily papers outside of Michigan (think The Star-Ledger, The Staten Island Advance, The Times-Picayune, etc) due to the drop off in advertising revenue. Fact: Magazines, including Conde's, aren't doing so well on that front either, losing a minimum of 20% of ad pages for the month of April, which indicates a steep slide from already less-than-thrilling numbers (Vogue carried 42% fewer ad pages than from the previous April). So how long before the major cutbacks at Advance's papers hit their glossies? ...
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Vogue and Conde Nast Launch Another Social Media Tool, but Do We Really Need It?
It's not exactly a secret that Conde Nast has been a little late to the whole Internet thing. Look no further than the fact that their most famous fashion title--Vogue, in case you weren't sure--only got a dot com a few years ago. So it makes sense the famed publisher is trying to make up for lost time. Today Conde Nast launched new social media tool "Social Sidekick." The in-house developed tool works as an aggregator for most-shared content from W, Style.com, Glamour, Self, Teen Vogue and Lucky. It sounds sort of fancy but all it actually means is that on those sites there will be a window at the bottom of the page, which splashes out popular content from the aforementioned sister sites--basically, it's an aggregator like any other aggregator on any other site. It's not a bad idea--especially from the advertising perspective--but it's certainly not groundbreaking, or as Business Insider says, "It's nice to look at, but it won't make a big difference to the bottom line."