When we hear the name Jessica Joffe, we think: Patrick McMullan, Banana Republic ad (Spring 06), the New York Observer, that Stylecaster video, etc. When most other people hear that name, they just think: Who? So here's another piece for that puzzle called, "Who is she, and why is she everywhere?". Jessica Joffe, the redhead at left, is now the face of Katy Rodriguez's Fall 09 line. We'll ignore the fact that Katy Rodriguez - talented designer that she is - isn't exactly the biggest, baddest ad campaign of them all, and focus on the fact that campaign season is being kicked off (for the most part) by a semi-socialite instead of a celebrity or supermodel. Sign of the times?