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Rock & Republic's New Wrap

We hung out with Rock & Republic this morning. Once we made it past the legging jeans (more on those later), we kind of fell in love with their new Plain Wrap line. It stems from their recession collection - the lower priced jeans and tees that are on store floors right now - Rock & Republic's answer to collaboration lines like H&M and Target. The Plain Wrap products won't hit floors until August but like Rock's president said, "It's perfectly kitsch." The idea came from "that 80's trend where beer just had a label that said 'BEER'" so tees scream, "T-SHIRT," jeans have a tiny "DENIM" butt patch, swishy jackets declare "WINDBREAKER" and so on - and everything's under $100 (except for jeans which start at $130). Also, their Fall 09 shoes offer serious platforms for the vertically challenged. Strappy suede pumps and patent booties are almost a requirement for the brand's extra long jeans.

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