Scratch that. This is Rodarte's first ad, which ran in Anthem magazine's Fall issue. It actually grew from a project between photographer Autumn de Wilde and Karen Elson, which means it wasn't necessarily intended for an ad campaign, though it ended up as a crystal clear advertisement tucked in the front of the glossy. Don't know how it flew over everyone's head (ours included), but this ad, which grants a much better view of Kate and Laura's skills, is sick. Which makes the ad below - the one everyone's flipping out over today - their second campaign, not first. Just saying.