We haven't nicknamed a night since college, but designer Billy Reid's deemed today "Whiskey Wednesday". Reid's Bond Street store oozes Southern charm - it opened last fall and was built, top to toe, from wood, furniture, antiques and even window frames imported from below the Mason Dixon line. It boasts racks of well tailored, handmade-looking clothes for both men and women - think jackets, vests and billowy tops. Tonight, they toast the arrival of Reid's Spring collection with free food, bourbon and live music from 6 to 9pm. Everything in the store is 25% off, except for custom made pieces. And the furniture, of course, which we always leave wanting.