Remember Mavi Jeans? They're working their way back into the denim world with their new organic line. And in honor of keeping Earth Day going year round, because it doesn't count if you're green for a day, they're giving you a free pair of totally organic, totally awesome jeans. Well, one of you. Tell them in three sentences or less why your year round green efforts deserve a new pair of jeans. Do you save your pennies for Stella and Loomstate? Do you only buy vintage? Do you DIY your favorite runway trends? Email email@example.com by tomorrow at noon!
Loomstate's Designers Bike Ride Drunk (for the Environment!), Convinced Winona Ryder To Stop Washing Her Jeans
Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?