Happy Earth Day! Or should we say, "Happy day for everyone to jump on the green bandwagon and prove themselves eco-conscious?" Because there's a slight problem with a lot of brands that call themselves green - they're not actually. And most of the time, the ones that are truly 100% organic don't exactly work - or don't exactly smell perfect. In my beauty years I've waded through heaps of alleged organic, natural and biodynamic products, some worked well and others shouldn't be allowed to exist. And so, in honor of Earth Day I’ve rounded up a list of my favorite eco-friendly and efficacious brands. If you haven’t tried any of these and really want to go green, I'd suggest stocking up on the following products. --MEGAN MCINTYRE
Kevin Murphy Many of you might recognize Kevin Murphy as the founder of the cult Australian line Kusco-Murphy. His new eponymous line blossomed from desire to move in a more eco-conscious direction - basically, he didn't want his name on a million shampoo bottles lining a landfill in fifty years. Each of the hip-looking “building block” bottles are made from recycled materials and the essential oil based products within are paraben and sulfate-free. Since I take a more laissez-faire approach to my hair (read: air-drying and adding minimal product to create the optimum organic texture), I’m suitably addicted to these new products, especially the curl-enhancing Motion.Lotion, the all-purpose Balancing.Wash and the clarifying Maxi.Wash. Sponge I’m a recent Sponge convert. The 30-year-old skincare brand uses organic olive oil as its base. I was a little intimidated by the richness of the products at first, scared that the oil base would cause my hyperactive skin to breakout. Fortunately, I got over it and gave the Krema Imeras day cream a go. Now you couldn’t pry that herb and botanical infused magic skin cream out of my hands with a crow bar. It goes on so smoothly and makes my skin look refreshed and radiant. Best of all, because of the oil base, a little goes a long way. Coola As I’ve mentioned before, the sun and I don’t mix. Therefore, sunscreen's a crucial part of my beauty routine. I was introduced to this awesome organic line two years ago at which point I became a devoted follower. From the Mango Sport Sunblock to the LipLux lip treatment, I'm convinced my everyday use of them keeps my skin soft and hydrated. Have you tried any of these? What are some of your favorite green brands?