Come September, Burberry will be showing its S/S '10 Prorsum collection back in Blighty, instead of their usual showing in Milan. We couldn't be more excited since we don't usually make the trip to Italy and missing this show is one of the reasons that is a major bummer. The brand is coming home to celebrate the 25th Anniversary of London Fashion Week. Designer Christopher Bailey told WWD, “We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city.” Stay tuned for more Bailey news as he's coming to NYC this week for the lighting of the Burberry sign atop their new US headquarters and we'll be having a lovely little chat with him. Anything you're dying to know?
Rosie Huntington-Whitely is the Face of Burberry Body, the Latest Fragrance From Burberry
Rosie Huntington-Whitely has been wearing a ton of Burberry Prorsum lately, and now we know why. (Other than the fact that it's gorgeous, of course.) The model-cum-actress is the face of the brand's newest fragrance, Burberry Body. The campaign was directed by Burberry's Christopher Bailey and shot by Mario Testino.