When we spotted the headline, "Hot Pink? Call It Mangenta" in the Wall Street Journal of all places, we definitely did a doubletake. And so we read on. Apparently "mangenta" is a new name for fuchsia coined by hotelier Chip Conley. We think he's mistaken in thinking this makes the color more masculine. Not that we have any sort of problem and with men and pink. Actually, we rather like it and the fact that shade is popping up everywhere right now. But why not just own it, whether you're wearing it or using to accent your newest hotel or restaurant? Honestly we think that renaming a hue is just plain dumb. Even if said shade comes with so-called "psychological baggage" as the article claims.