After months of speculation, Halston's announced their newest creative director, Central St. Martin's alum Marios Schwab. The half-Greek, half-Austrian designer's headed his own label since 2005. Now he's picking up for a move to New York and planning to debut his first collection for Halston, Fall 10, next February. He told WWD, "While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today." The announcement comes after a season in which Halston fell apart (again) and Schwab, with his psychedelic, architectural Fall 09 collection, established himself as an industry favorite. It's easy to see how after that collection, one editors watched delightedly through their 3-D glasses, Schwab could do anything. And yet we're more relieved to hear he's keeping his own line than we are excited to see what he does for Halston.
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Marios Schwab Is Halston's Knight in Shining Armour
Halston's had a hell of a time, but the minute I heard Marios Schwab was on board I thought, "Finally, this is going to work." Sure enough, last nigh
Harvey Weinstein, Marios Schwab Exit Halston
WWD reports Harvey Weinstein and Marios Schwab are out at Halston, following news earlier this week that Sarah Jessica Parker was also exiting the company. (Former CEO Bonnie Takhar, who was part of the Parker/Weinstein group, left late last year.)
Halston Poaches from BCBG--More Changes at Both Labels
And the musical chairs continue. Former BCBG Max Azria Group president Ben Malka is Halston's new chairman and CEO, WWD is reporting. Malka, a former medical student, brings 16 years of experience in the trenches at BCBG, including a close relationship with Bloomingdale's. According to the trade, Bloomie's will carry Halston Heritage for the first time this fall. Not a bad score for a brand that's had a hard time re-establishing an identity. Halston is still without a creative director for its designer collection since Marios Schwab's contract wasn't renewed, but there's speculation that Marie Mazelis, the former creative director of BCBG, may come on board at Halston.
Marios Schwab Returns to His Roots For Spring 2011
Fashionista contributor Long Nguyen is the co-founder/style director of Flaunt. LONDON--From the moment the first model came out onto the wooden floor of the theater wearing a light turquoise silk bustier slip dress, followed by a model in a black stretch corseted silk crepe dress with sheer panels outlining its boning, it was clear that Marios Schwab has returned to the tight body hugging silhouette of his first collections. (The label launched in 2006.) Bruce Springsteen's “I'm On Fire” and Nirvana's “Come As You Are” blasted over the loudspeakers, virtually announcing the fierce rebel spirit of these girls in lingerie dresses dabbed with lacework. Tattoo patterns were printed onto the green and pale pink silks and jerseys. There was a sense that while these looks were youthful and geared towards a younger generation of women who want sexy clothes, the show lacked the depth of Mr. Schwab’s creative talents. "I would say this collection is less about body concious shapes and more about fluidity and the drape of cloth on the body to accentuate key areas of interest on the body. Combining the feminine slip dresses with leather pieces which have a tougher, harder edge,” Mr. Schwab said after his show. “The women I had in mind when creating this collection are a generation of women who have multi-faceted personalities shaped by contemporary culture and the different roles she must fulfill in her life. They're loaded with contradictory ideas and spirits.” "Designed to bring the mystery of the female body to the surface," the show's centerpiece was a variation of the lingerie slip dress whether worn as a top with a slit and torn effect with white print pants or as a corset worn with black leather pants and black leather boots. Remember that Mr.Schwab's father was an engineer at a bra factory and he had studied sewing in Salzburg when he was young. He added his own design elements to make each simple dresses more individualistic. Witness, for example, a lightly draped long silk dress in green with a cut-out at the center of the chest, or a tan leather dress with black leather upside down triangles below the nipples.