Elle's launching their own online video channel. Apparently do it yourself or how to beauty videos are all the rage on YouTube and since Elle has an actual stable of beauty editors in house and an endless supply of experts on call they figured they'd tap into that market. Emily Dougherty, Elle's beauty and fitness director, told WWD, “We want to incorporate as many parts of the Elle brand as possible on the Web." So VideoStar - that's what they're calling it - will feature both amateur and professional makeup artists doing instructional videos for online viewers with loads of Cover Girl, probably, since they've signed on to sponsor for a year. Great, between this and Modelinia's mini-movies we'll probably never get any work done again.
YouTube Paid Hearst $10 Million to Launch New YouTube TV Shows Like 'Sexy vs. Skanky' and 'Big Girl in a Skinny World'
Your favorite magazine features might soon become digital television shows if YouTube's latest expansion plan takes off. According to AdWeek, a new YouTube channel called Hello Style is set to launch April 15 and will feature high-quality television content from Hearst's lady publications: Cosmopolitan, Marie Claire and Harper’s Bazaar. (What about Elle?) In addition to providing the platform, YouTube also provided money--a lot of it.