Last year, Topshop had a hand in McCarren's infamous pool parties. But this year, McCarren's on its way back to an actual pool (ew) which means the hipsters have moved en masse to Williamsburg's waterfront at Kent and North 8th and Mavi's taken over where Topshop left off. They're sponsoring the water park - a necessity in this heat - and offering someone VIP access - also a necessity when the line doesn't end until after the bands do - for this weekend featuring And You Will Know Us by the Trail of Dead, HEALTH, The Black Lips, and Grupo Fantasma.
All you have to do is direct message your name on Twitter, @mavijeanssocial and they'll pick a name out of a hat for you and a guest. If you win, come say hi!