We told you last week about MAC Cosmetics possible decision to abandon their role as the official makeup sponsor of Mercedes-Benz Fashion Week in favor of doing their own series of shows at Milk Studios. We speculated that this void would likely be filled by one of the mass market brands, not always associated with directional fashion, or makeup. Turns out we were right. The current buzz is that Maybelline will indeed be that brand.
Nothing is official yet, but we're betting an announcement is imminent. What is also unclear is if Maybelline will play the same sort of role that MAC did, providing makeup teams for over 60 shows, along with their always fun backstage lounge. We assume any company will stake out major real estate in the front section of the venue. Also, expect a lot of Great Lash in your gift bags, which is definitely not a bad thing. We're happy to hear that along with their likely show, MAC teams will still be found backstage, doing what they do best.