The iPhone keeps on expanding. WWD reported this morning that Elie Tahari is launching a free application next month that allows users to see the entire Fall 2009 collection, as well as zoom in for detail shots. Sounds a lot like Style.com, but there's more to it. The app is buying-based, so it'll show you the looks and guide you to places online where you can purchase them. It's a smart move, as designers in the past year have become increasingly aware of catering to the consumer. And while a woman could click through the looks on Style.com and admire them, she couldn't go much further than that. This tool could (as the brand is undoubtedly banking on) bring in new customers. We'll be watching to see which companies - that we are more likely to frequent - follow suit. And may we suggest that they include a feature that alerts us as pieces start going on sale, and lets the app direct us to the best deals, too? --AMANDA JEAN BOYLE
Elie Tahari on the Relaunch of His Website, Which Celebs He'd Like To Feature On It, and Why He Starts Each Day By Saying 'Don't F*** With Me'
Elie Tahari has seen success in the fashion biz for over 40 years. So to ensure his success for the next 40, this week he's relaunched his website, elietahari.com. The revamped site features an enhanced e-commerce experience, a "social media" component, and a bulked up editorial component that sees Elie himself interviewing celebrities and curating pages. We chatted with the Israeli-born fashion mogul about his new editorial role, the celebrity interviews he'd like to score, and the point of view he'll bring to his new site. We can only hope it's as honest, charming, and hilarious as Elie is in conversation. Fashionista: We read this quote from you that we kind of love, that says you greet each day with a "Don’t you fuck with me today." Can we look forward to that kind of attitude and editorial voice on your new site and in your new webzine, ETC? Elie Tahari: [Laughs] Why not?