In keeping with their lunar-themed ads, Louis Vuitton is hosting a cocktail party tonight celebrating the 40th anniversary of the "giant leap for mankind" at the Rose Center for Earth and Space at the American Museum of Natural History. I went to Space Camp as a kid and have always had a bit of a NASA fetish so I worshiped the idea of this campaign from the start. And I also love that astronauts (campaign stars) Buzz Aldrin, Jim Lovell (the one Tom Hanks played in Apollo 13) and Sally Ride, who are all expected to attend.
An exhibit of NASA original photographs, antique space toys and sculptures by Jean Larivière, and the Louis Vuitton "Malle Mars" (a trunk for a hypothetical trip to Mars) will all be on display for guests. Luckily, if you didn't make the guest list or can't make the party, you'll be able to see a bunch of the pieces at the Fifth Avenue store starting tomorrow and going through July 20th. Plus the company will donate a percentage of the store's sales on all travel related items to The Climate Project, Al Gore's international non-profit. Which is a good thing because as much as I think the space program is cool, I'd rather like for people to be able to keep living on Earth.