Ugly Betty's Diet Coke

Stylist Patricia Field has created another custom Diet Coke bottle, currently available at Selfridges in England. This time the inspiration was Ugly Betty. Now Ugly Betty hasn't been much of a buzzworthy show of late, but perhaps that is not the case overseas. ABC almost pulled the plug on it this spring, so the timing seems a bit odd. Also the bottle, wow is it not so cute. It's a pink leopard-ish print. And guess what? It comes with stickers that you can put on your bottle...or maybe your notebook.

What you weren't dying for a Betty poncho sticker for your computer monitor? Other Diet Coke collaborations, even Field's City Collection, made a lot more sense and didn't seem to target such a young audience. Really, this just seems like a waste of everyone's time and money.

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