Beyoncé and her mom Tina Knowles are expanding their design world in the form of a juniors line called Sasha Fierce for Deréon. Of course, we all know that Sasha is B's stage alter ego, and also the name of her current world tour. And from past history, we've seen the the Knowles family is hardly one to pass up on a new business opportunity. I love Beyoncé's music and sometimes her own personal fashion choices, but the House of Deréon has always given me chills, and I don't mean in a good way. So a juniors interpretation of what Thierry Mugler has created for the singer on stage just in time for back to school scares me just a bit more.
Especially when Tina tells WWD things like this: “She [Beyoncé] definitely tells me what she likes and what she doesn’t. It was her suggestion to line the rips of the jeans with the mesh and lace. It makes the jeans look really different from what’s out there.” The line will offer a complete range of clothes, outerwear, jewelry, eyewear, bags, shoes, and even lingerie. Lingerie! Yikes. Consider me most definitely not crazy in love.