This morning marked the final debut of Gap's new 1969 denim collection, (we think). So despite the fact that it's fifty blocks away from my apartment, it's one million humid degrees outside and I'm usually still in bed (though working) at 9am, I made my way to their flagship with the promise of Anja's perfectly distressed skinnies - cute boys with coffee and Patrick Robinson weren't bad either. (Yes, I know I sound like a brat.) But when I got there, I wavered on my Anja decision. There was a full spread of the softest jeans in white, black, light and dark, with or without holes and buttons and even a riding pant in green with Gwyneth Paltrow's name all over them (a good thing). Patrick and his team have been working on the fit and design for over a year and their attention to detail, especially considering the $69 price tag, is impressive. I did walk away with the Anja's - or in Gap speak the Destructed Always Skinny - but as soon as it's cool enough to even consider pulling on pants, I think I'll go back for more.
Gap's Upper Echelons Get All Shook Up; Related, Patrick Robinson Wants to Look at Your Ass in a Pair Of Jeans
Gap is all over the news today. The front page of this morning's WWD reveals that Gap Inc’s chairman and CEO, Glenn Murphy, has cleaned house at the brand. Marka Hansen, the former president of Gap North America, was sacked and will be succeeded by Art Peck, president of Gap Inc.’s outlet division and executive vice president of corporate strategy. And, Ogilvy & Mather Wolrdwide is the new ad agency for Gap. (That means Laird + Partners, the label's longtime creative agency, is out.) Pam Wallack, currently president of Gap Adult North America, will become executive director of the new Gap Global Creative Center, based in NYC. In a move reflecting Gap’s serious need to attract more creative talent, the Global Creative Center will function as a central headquarters for design. As WWD points out, it’s probably easier to find design talent in NYC than in San Francisco where the brand is currently headquartered. Gap's creative director, Patrick Robinson, has definitely done his part in improving the design and image of Gap. The second free-standing 1969 store just opened today in NYC. The first is in LA. These stores are meant to highlight the two-year-old Gap spin-off brand 1969, to offer pieces that are currently in Japanese and European Gap stores, and to be a showpiece for the “cool, sexy part of the brand,” as Patrick Robinson mentioned to me at the opening of the store this morning.