This morning marked the final debut of Gap's new 1969 denim collection, (we think). So despite the fact that it's fifty blocks away from my apartment, it's one million humid degrees outside and I'm usually still in bed (though working) at 9am, I made my way to their flagship with the promise of Anja's perfectly distressed skinnies - cute boys with coffee and Patrick Robinson weren't bad either. (Yes, I know I sound like a brat.) But when I got there, I wavered on my Anja decision. There was a full spread of the softest jeans in white, black, light and dark, with or without holes and buttons and even a riding pant in green with Gwyneth Paltrow's name all over them (a good thing). Patrick and his team have been working on the fit and design for over a year and their attention to detail, especially considering the $69 price tag, is impressive. I did walk away with the Anja's - or in Gap speak the Destructed Always Skinny - but as soon as it's cool enough to even consider pulling on pants, I think I'll go back for more.
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Gap's Upper Echelons Get All Shook Up; Related, Patrick Robinson Wants to Look at Your Ass in a Pair Of Jeans
Gap is all over the news today. The front page of this morning's WWD reveals that Gap Inc’s chairman and CEO, Glenn Murphy, has cleaned house at the brand. Marka Hansen, the former president of Gap North America, was sacked and will be succeeded by Art Peck, president of Gap Inc.’s outlet division and executive vice president of corporate strategy. And, Ogilvy & Mather Wolrdwide is the new ad agency for Gap. (That means Laird + Partners, the label's longtime creative agency, is out.) Pam Wallack, currently president of Gap Adult North America, will become executive director of the new Gap Global Creative Center, based in NYC. In a move reflecting Gap’s serious need to attract more creative talent, the Global Creative Center will function as a central headquarters for design. As WWD points out, it’s probably easier to find design talent in NYC than in San Francisco where the brand is currently headquartered. Gap's creative director, Patrick Robinson, has definitely done his part in improving the design and image of Gap. The second free-standing 1969 store just opened today in NYC. The first is in LA. These stores are meant to highlight the two-year-old Gap spin-off brand 1969, to offer pieces that are currently in Japanese and European Gap stores, and to be a showpiece for the “cool, sexy part of the brand,” as Patrick Robinson mentioned to me at the opening of the store this morning.
Can Patrick Robinson Save Gap? Is it His Responsibility?
Gap may have enjoyed an elevated fashion profile since Patrick Robinson came on board in 2007, but financially, it's just as disastrous as ever. Sal
Gap Celebrates 1 Year of 1969 Jeans, Allowing Me to Grill Patrick Robinson About Obama
It's been a year since Gap spun off its 1969 denim line into a separate brand. In honor of the anniversary, Gap creative director Patrick Robinson hosted a celebratory breakfast. Seven things I learned: 1. Hanging out with President Obama is "awesome." Robinson was one of the lucky few who attended the Obama dinner at Anna's house on Wednesday night. He divulged that it was an intimate, memorable experience. Essentially, he was blown away. 2. Kelly Cutrone might hate the phrase, but people who get far in fashion really are passionate about it. In the middle of chowing down, Robinson gave a little speech about "elevating the brand," and everything he's excited about, from the latest premium denim to the new pants collection, which will launch in two weeks. He got us excited too, and it was obvious that he's full-on committed to making Gap really, really good.
What Went Wrong with Patrick Robinson at the Gap
When we first heard that Patrick Robinson had been dismissed as the head designer of Gap almost exactly a year ago, we can't say we were completely surprised. With sales still looking dismal, the brand cleaned house at an executive level days before they canned Robinson--you could say he was a sitting duck. Still, we wondered, with a talent as big as Robinson's (the Vogue darling has designed for Giorgio Armani, Perry Ellis, and Paco Rabanne) and a brand as powerful as Gap's: What went wrong? Apparently, a lot of things. This weekend the Sunday Styles took an in depth look at the various ways the Gap is trying to get back on its feet, namely with cleaner, better organized and peppier stores. More interestingly, the article delves (in a really dishy way!) into why Gap has been floundering these past few years, and, well, let's just say it doesn't exactly reflect kindly on Robinson.