I've been meaning to tell you guys about this all week. Last Sunday, while I splashed in mud at All Points West, a friend did some Back to School (minus the school part) shopping in Soho. She was trying on the Mongolian fur vest, the one Iris Strubegger rocked down the AW09 runway, at Phillip Lim, when Lim himself popped out onto the floor to spend some quality time with his customers, most of whom had no idea who he was. He argued with my friend about which size to get, she wanted six, he wanted four, and built a few outfits onto different women until a group of girls, "who looked like they stepped out of Teen Vogue" came in the store and blew his cover. He stuck around though, offering advice and chatting up customers. As if the man could be more perfect.